Video Content Marketing vs Photo and Text Content
Video engages the viewers in more ways
A video, which consist of both the visual and audio elements, will be able to capture the attention of the audience more effectively as compared to a static image or a long chunk of text. Movement in the visual and noise from the audio of the video, these two elements are both significant factors to convey a message efficiently. A video is able to present itself exactly the way it is meant to be interpreted(E.g. mood, tone) while a static image or text can be interpreted differently by different audience.
An average audience prefer video content over long pages of text or even images.
Collaboration on the content
Some things are better to be presented by someone else. If today you are a brand that is selling health products, it may be more effective if you are represented by a health professional. By producing a video content with the industry professional presenting on the product, it is definitely brings more assurance to the audience. Unlike reading through an article of all the benefit of the product ‘written by a professional’, seeing is believing.
Incorporating interaction to enhance viewers experience
With live streaming becoming more and more of a norm, audience are now offered the possibility of interacting with video content in the form or conversation in a ‘live’ situation. Viewers can be making requests for songs and be picked up by the band streaming live, asking questions on a product and being answered by the industry professional or experiencing an event that they are unable to attend.
A more accurate representation
Some things cannot be put into words or simply be represented by a static image.
For companies that are providing a service or creating experiences for people, static images will not be able to showcase what your company does accurately. With video content, it will be possible to give potential customers a glimpse to the service you are providing. Not only it will be able to save you time from responding to queries, it also give your potential customer a good expectation of what they can expect when engaging/purchasing your service.
The many different types of video content
The possibilities are endless with the type of video content that can be produced. As follow are some of the types of video marketing content.
- Product Introduction / Product Guides
- Corporate Video / Company Introduction
- Call for Action / Brand Awareness (E.g. Environment conservation, pets adoption)
- Brand Manifesto Video
- Interviews (with company leaders, customers, KOL)
- Live Video / Live Stream (for product launches, seminars)
- Event Videography
How LOPOL Productions can help
Being a video production team, we will be able to realise any video marketing concept that you may have. If you do not have any idea on what kind of video content suits your business the most, we will be able to help! Working closely with you, we will understand your requirements and provide different suggestion for your consideration. We do provide a one-stop solution for your video needs.
Do not hesitate to get in touch with us and it will be our pleasure to assist you!