Creating Smartphone Orientated Content

From the cinemas’ screen to the TVs’ screen to the computers’ screen and now to the smartphones’ screen.
With smartphones becoming increasingly inseparable from a person life, more and more content are consumed on smartphones as compared to any other sources. Even with some certain apps/platform that are reducing in popularity, there are constantly new and upcoming ones that takes over. No matter which app gains traction, viewing content on smartphone is something that will be here to stay for many years to come.

As people spend more time on their smartphones, a new “second screen” phenomenon is making its way into the video marketing and advertising dialogue. This second screen phenomenon describes when audiences are consuming content on a first screen, typically through broadcast television or streaming, and also browsing or viewing content on a second screen, typically a phone or tablet. While the two types of content are often unrelated – like a user watching a show on their television while online shopping on their phone – marketers see an opportunity for a more integrated second screen experience.

Unlike the traditional platforms, the viewing experience on a smartphone can be very different. Typically and logically, video contents had always been in a wide screen ratio (e.g. 16:9 or 4:3) that is best suited for the bigger screens of cinema, TV and computer. While it present itself well on the mentioned platform, when such content are viewed on a smartphone, it does not provide the same viewing experience (NOTE: most consumers do not bother/do not wish to rotate their smartphone in order to view content).
Apart from the video ratio, there are many other aspects that contributes to creating a good smartphone orientated video content.

Smartphone video content are also not only limited to pre-produced videos. It can also be in a form of live stream. With the live stream support getting better over the years on the various platform such as Facebook and Youtube, live stream have also been adopted by various brands in many different ways.
Live streaming can allow brands to reach out to more audience in a more effective way. When you live stream a seminar happening in Singapore, audience from internationally will be able to interact via live chat and get immediate response like how it will be on-site without having to be present at the Seminar itself.
Live stream provide an additional feature to a traditional video content. It allows the kind of user interaction that is not possible with a pre-produced video.
There are many possibilities with live stream videos that are still not widely tapped into yet.
When it comes to managing a live stream on a business level, a single webcam setup is definitely not sufficient to provide a good viewing experience for the audience. Professional gears, equipment and crews will be necessary in order to ensure a smooth execution of the live stream.

At LOPOL Productions, we are always looking to produce content that can engage better with audience and in turn helping our clients to make a bigger impact with the produced content.
Please feel free to get in touch with us for any discussion and allow us to share our ideas with you!