Food Recipe Video Production

Food videos have always been one of the most well-received genre of video. They usually catches a good amount of eyeballs. Be it a cafe introduction video, a chef interview or a recipe video, they can all be considered as a ‘Food video’. However, this particular post will be talking specifically about recipe video.

Even for recipe video, there are many different types as well. For example, it can be a straightforward, step by step, tutorial kind of video or it can be in a cinematic, storytelling, short film kind of video. Each kind of video style have its own pro and cons. No matter which type of feel are you going for, the main idea of a recipe video is to give viewers a good idea of how to prepare/cook a certain specific recipe. There are many different possibilites to produce a recipe video. Read on as we explore some of these possibilities.

Virtual Cooking Lessons

First and foremost, the most direct usage of a recipe video is to provide instructions to viewers in whipping up a dish, just like how a cooking lesson Is conducted. In line with the worldwide digital transformation, an e-lesson to replace physical cooking classes will be one of the possibilities. A series of well produced recipe videos can be made available to the learners and the trainer can provide support in a preferred way.
With live streaming becoming popular, these ‘cooking classes’ can also be conducted live so learners will be able to get immediate answers to any questions in regards to the recipe. Multi cameras can be deployed so viewers will be able to get a good visual reference of what is happening.
No matter the approach, such form of recipe video can allow viewers/learners to learn the recipe at their own time, own pace and at the comfort of their own kitchen. And not to mention, it can be easily shared around the world.

Brand Sponsorship and/or Product Placement

Next, is brand/product specific recipe video. It need not necessary be an ingredient per se. It could be a series of recipe video that revolves around a certain kitchen appliance or just simply having a product being cleverly placed within the scenes of the recipe videos. A recipe video can be very versatile in a sense that many brand/product can be integrated into it. Even if you are trying to promote a movement of healthier eating, a recipe video can be produced accordingly to deliver the message across to the viewers.
Like mentioned earlier, food video tend to generate more views, if you are looking to produce a marketing video for your brand, why not consider integrating your brand, product or message into a recipe video?

Collaboration with KOL and/or Influencers

What is a sure way for your video to reach a bigger group of audience? Have your video be on a page that already have a big group of audience. If your brand already have a social media presence with a big following, that is good. However, if you do not have a strong social media presence, there is a good chance that your video may not generate the kind of results that you are looking for. This is when collaborating with KOLs or influencers might be a good idea. Such collaboration can happen in a few different situation, be it a mutual beneficial collaboration or a sponsorship, each have their own pro and cons but we shall not touch on that in this article.

Base on your preferences and requirements, a recipe video can be shot about anywhere and not just limited to the kitchen. In fact, kitchen may not be the most optimal place to shoot due to the space constraint. If you would like to include in a touch of the nature to the video, the shoot can even happen at an outdoor space.
No matter which kind of food recipe video that you are looking to produce, we are here to help. We will also be able to advise on what may be a better option on a case by case basis. Get in touch with us now!